Will CPMs improve as native ads replace banner ads?
There seems to be a lot of talk about replacing underperforming banner ads (sample click throughs of .01%) with Native Ads. The idea is to embed sponsored content within editorial, which sounds like a...
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How to Develop a Killer Social Media Content Calendar
Drafting a killer social media content calendar is definitely time consuming. (If you want successful results) The important part is spending time more time focusing on big picture ideas and less time...
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Identifying Metrics that Signal Quality Growth for Media Companies
Big Data, Visualized As people shift from print and TV towards digital and mobile, media companies must assess and evaluate the content’s relevance to audiences. The beauty of this shift is that...
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